hyosung blog

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[Investigating Hyosung Employees] ‘MARKET’: Don’t Follow, But Be Followed

Our team is also known as the MENA (Middle East and North Africa) team. We’re mostly in charge of sales, bid proposals and marketing related to transformers, circuit breakers and substation construction targeting the electricity boards of 6 countries in North Africa and 14 countries in the Middle East. As a team, it is significant in that winning such a large-scale project contributes to achievi..

[Reading the Theme] The Key to Becoming a Market-Driven Company (MDC)

Peter Drucker, the father of modern management and world-renowned business consultant, argued that “the business enterprise has two—and only two—basic functions: marketing and innovation” in his book. As the market environment changes rapidly and the competition gets more intense, effective marketing strategies have become one of the most important elements of corporate growth. Marketing is a pr..

[Beautiful Together] Yo-Yo Ma & Silk Road Ensemble with Hyosung

World-renowned cellist Yo-Yo Ma, who left a deep impression by cheerfully playing music while looking into other musicians’ eyes, will be cooperating with Hyosung for the third time with ‘Yo-Yo Ma & Silk Road Ensemble with Hyosung’ in the Seoul Arts Center Concert Hall in Seocho-dong, Seoul at 8 p.m. on October 28. Yo-Yo Ma has always referred to music as ‘encountering’ rather than ‘blending’. H..

[Global Inside] Story of Brazil and Vietnam: Different Culture, Same Passion

We began production since September 2011. Currently it’s being operated with the annual production capacity of 10,000 tons, and it’s slowly settling itself even though it’s still the last among the spandex divisions. The land area of Brazil is 85 times the size of Korea, which shows how huge it is. The nation is politically divided into cities, states and federal governments, whereas geographica..

[CEO Letter] Let’s Be an Innovative Company Aiming for BETTER, Not BEST

Dear employees: The 2014 Asian Games in Incheon ended last Saturday evening with the closing ceremony. It is always pleasant to see the athletes, all representing their countries, do their best for victory. It is incredible the way these athletes undergo a tremendous amount of training as they endure great pain to improve their skills in preparing for the games. Let me talk briefly about gymnast..


Cho Hyun-joon, Head of the Strategy Division, attended the‘CIGRE (Conseil International des Grands Reseaux Elecrtiques) held in Paris, France from August 25 to 29 to personally conduct global marketing by showing off Hyosung’s IT-based energy solution. Cho met with high-ranking officials in the global power industry and explained the global competitiveness of Hyosung’s products and solutions to ..

[Hyosung Now] Providing Inspiration to All Creations of the World

Hyosung released the Group's commercial via terrestrial broadcast, general service channels and cable TV. The commercial uses 3D graphics to display the process in which 'textiles (yarns)' that form the foundation of the company are transformed into the key products of the company such as spandex and tire cords as well as products of new growth engines such as carbon fiber and polyketone, turnin..

[Hyosung Inside] Professionalism, the Best Way to Encourage One Another

We do everything to complete the apartment building to meet the expected date for residents to move in, starting from bed excavation within the construction site to putting the finishing touches such as papering walls and flooring rooms. If the site is set up, we review the design documents and project approval conditions to make preparations for the construction. We also manage the site regardi..

[Global Hyosung] Chuseok in China and U.S: Time for the Whole Family to Share Abundance

Zhong Qiu Jie, or Mid-Autumn Festival, is on August 15 by lunar calendar, which is the same as Chuseok in Korea. It was designated as a legal holiday in 2008, securing three days off from work and joining the ranks of China’s top 4 holidays. However, since it is followed by a week of official holiday called the National Day of the People's Republic of China, it is not celebrated as a significant..

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